Audrey Gottlieb

Co-Founder, TINERY

Audrey Gottlieb

Co-Founder, TINERY

Why Travel Planning is Still Broken (and What Needs to Change)

Why Travel Planning is Still Broken (and What Needs to Change)

Travel has never been easier—but planning a trip still feels like work.

Not because of a lack of tools.
Because nothing actually works together.

Everything is fragmented

Planning a trip means jumping between:

  • Social media

  • Blogs and search

  • Maps

  • Notes or spreadsheets

  • Group chats

There’s no single place to bring it all together.

So things get lost, duplicated, or forgotten.

More content hasn’t helped

There’s endless inspiration:

  • TikToks

  • “Top 10” lists

  • Travel guides

But content doesn’t equal a plan.

You still have to:

  • Filter what matters

  • Save it somewhere

  • Turn it into something usable

That’s where the process breaks.

Group trips make it worse

Add more people, and it gets messy:

  • Too many opinions

  • Slow decisions

  • Lost information in chats

There’s no clean way to plan together.

The real issue

Most tools solve one piece of travel:

  • Discovery

  • Booking

  • Mapping

But not the full experience.

So people patch together their own system—and it’s inefficient every time.

A better way

Planning should be:

  • Centralized

  • Collaborative

  • Easy to organize

All in one place.

Why we’re building TINERY

TINERY brings:

  • Ideas

  • Itineraries

  • Collaboration

…into one simple system—so planning a trip actually feels easy.

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